Friday, September 17

New smart phones won't be enough to rekindle Nokia market share


Remember when everything you knew there were phone cover Nokia? Nokia wants these days back, but with smartphones. He unveiled three new smartphone Nokia World in London today. PCWorld has more on the latest Nokia hopefuls:
New Nokia devices include Nokia E7-oriented business-oriented consumer C7 and revised version of the Nokia C6. all three devices are equipped with Symbian ^ 3 OS last iteration Nokia OS for the first time this year on Nokia N8.
Nokia E7 has 4-inch widescreen resolution, 360 640 AMOLED capacitive touchscreen and keyboard ... 16 GB internal memory slideout; 256 MB RAM; 8-megapixel camera with dual LED Flash and 720 p high-definition video capture, Bluetooth, GPS and Wi-Fi 802.11 b/g/n, HDMI and micro USB2.0 port. Nokia claims, the device will offer nine hours of talk time in GSM networks, and five hours on WCDMA … the E7 ' s Europe offers retail price is around $ 637.
Social networking focused C7 comes with Facebook, Twitter and webmail integration on the screen device. C7 ' s display has 3.5 inch amoled capacitive touchscreen with a resolution of 640, 360. The device also has a slim profile on 0.41 inches, a little more than iPhone 4 ' s 0.37 inch profile. (It will cost approx.) $ 430 in Europe.
The smallest of the bunch, Nokia C6 functions 3.2 inch … touch widescreen with 640 360 resolution … front-facing camera for video calls and rear-facing camera with 8 megapixel camera, dual led Flash, 720 p video capture and 2 X digital zoom. Smartphone was miniscule 340 MB of internal memory, but includes a microSD memory card support for another 32 GB.Other features include GPS connection, 802 .11b/g/n and Bluetooth 2.0; stereo FM radio; and 3.5 mm A/V connector. Nokia claims, C6 is 11.5 hours of talk time in GSM networks. C6 … will Sell for about $ 335 in Europe.
Nokia will release the N8.From Ars Technica:
(Vice President of Nokia and new phone leading Anssi)Vanjoki called Nokia N8 breakthrough multimedia device with world-class cameras.He has a 12MP sensor, Carl Zeiss Optics, xenon flash and shutter.Although he acknowledged that it still cannot rival dedicated digital camera, he argues that the N8 camera better than any other smartphone to demonstrate its effectiveness, he showed a number of impressive photos of the device.
New Nokia doesn't sound much better than anything already on the market there is not enough innovation to attract users from their lineup for the iPhone and the droids.So what will Nokia compete in these new phones? Price? according to Bloomberg,

Nokia in July said that operating margin devices could fall as low as 7 per cent in the third quarter, as it is ready to release the N8. Difference in 2008 amounted 12.5% last year and 18.2% drop in July Nokia posted 40% in profit for the second quarter.
Where will the Nokia get volume from the phone for a low price, if they choose this strategy? with their current batch underwhelming devices I don't know how Nokia will find your niche in the Smartphone market.

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